For any business that sells through a sales team

An AI sales assistant for your whole team. Your Meta ads, handled too.

Ask EstaMatch who to call, what is stuck and how the business is doing. An AI agent calls and qualifies every new lead, and Gmail campaigns go out in one click. Underneath sits a complete CRM.

Works for any team that sells. Built by Improdata.

EstaMatch · Dashboard
EstaMatch dashboard with today's report, leads analysed, matches generated and campaign reports
//ai assistant

Ask your CRM anything. It answers, and gets it done.

Every role gets an assistant that knows their leads. Type a question or send a voice note.

Who should I call today?
Call these 3 hot leads first:
  1. Luis Romero, enterprise plan enquiry. Asked for a quote yesterday.
  2. Drew Sullivan, 22/25 match on the premium offer. No reply in 3 days.
  3. Chris Alvarez, ready to buy. Meeting request pending.
Book a follow up with Drew for Thursday at 3pm.
Done. Follow up booked for Thursday at 3pm and added to Drew's lead notes.
Voice note · 0:09
Added Sara Malik as a new Warm lead, interested in the annual plan.

Example conversation with sample data.

Salesperson

“Who should I call today?”

“Add a lead from this call.”

“Move Priya to Hot and book a follow up.”

Sales Manager

“How is the team pipeline looking?”

“Which deals are stuck?”

Owner

“Give me a summary of the business this week.”

“Where are my leads coming from?”

  • Chat or voice notes, from desk or phone
  • Adds leads, changes status and books follow ups for you
  • Answers only with data the user is allowed to see
EstaMatch · Leads board
EstaMatch lead pipeline board with New, Warm, Hot and Converted columns
Meta logoMeta Ads
Rolling out//meta ads assistant

Run your Meta ads by chatting.

Tell the assistant what you want to promote. It sets up the campaign, keeps an eye on spend and sends every lead straight into your pipeline.

EstaMatch · Meta Ads
EstaMatch Meta Ads overview with spend, leads over time and campaign list

Preview screen with sample figures.

Launch by chat

“Run a lead ad for our spring offer with a small daily budget.” The assistant drafts it for you to approve.

Watch spend

See running ads, daily spend, cost per lead and leads per campaign in one view.

Get suggestions

The assistant flags weak ads and suggests changes to budget, audience or copy.

Leads land in the CRM

New Meta leads appear on the pipeline board and in the owner's CEO dashboard.

Meta Lead Ads integration is available as a setup add on.

//the crm underneath

A full CRM, ready on day one.

Everything your team needs to go from new lead to closed deal.

Lead pipeline

A board and lead detail with Hot, Warm, Cold, Not responding, Converted and Lost. Owners, follow ups and notes on every lead.

Smart matching

Matches every lead to the right product or offer with a score, with an explain view that shows why they fit.

Lead insights

A clear profile of every lead with needs and context in one place.

Website enrichment

Reads company and product websites and adds the key facts to the record.

CEO dashboard and reports

Owner only view of lead volume, status and Meta sourced leads, plus sales reports.

Notifications and access

In app notifications, and role based access so salespeople see only their own leads.

AI match explanation
AI match explanation showing a 22 out of 25 score with category breakdown
Reports
EstaMatch reports with leads by status and pipeline charts
//ai calling agent

Every new lead gets a call. Your team gets the hot ones.

Leads from your Meta ads come in, the AI agent calls each one and qualifies it, and the pipeline updates on its own. Your salesperson picks up a ready customer.

Meta logo
Meta ad leadsNew leads arrive
☎
AI agent callsWithin minutes
✓
QualifiesBudget, timeline, intent
▦
Pipeline
HotWarmCold
JS
SalespersonCloses the hot lead
AI call with Priya Shah
From Meta ad · Spring offer
Live
Hi Priya, you asked about our spring offer. What budget are you working with?
Around 20,000 for the first year.
And when are you hoping to start?
This month. The budget is already approved.

Example call with sample data.

QualificationMarked Hot
BudgetApproved
TimelineUnder 3 months
IntentReady to buy
Assigned to Rowan Blake with a follow up for today.
//gmail outreach

One click. Hundreds of personal emails.

Build a campaign, pick your list and press Send. EstaMatch writes a personal email for each lead and sends it from your own Gmail. Replies land in the pipeline.

Campaign: October offerGmail
RECIPIENTS
PPriya ShahEnterprise
CChris AlvarezGrowth plan
LLuis RomeroPro plan
DDana OkonkwoStarter plan
RReese DaltonEnterprise
+ 243 more leads
Send campaign
Sent
Opened
Replied
New reply Chris Alvarez moved to Warm

Sample figures.

//teams and roles

The right view for every person.

Owner

Sees the whole business, the CEO dashboard and reports.

Administrator

Manages users, settings and setup.

Sales Manager

Watches the team pipeline and moves stuck deals.

Salesperson

Works their own leads only, with the assistant at hand.

//pricing

Simple plans that grow with your team.

Pricing is tailored to your team size and setup. Talk to our sales team for a quote.

Starter

Contact sales for pricing

For small teams getting organised.

  • AI assistant
  • Lead pipeline
  • Notifications
Contact sales
Most popular

Growth

Contact sales for pricing

For growing sales teams.

  • Everything in Starter
  • Smart matching and lead insights
  • Gmail outreach campaigns
  • Reports
Contact sales

Pro

Contact sales for pricing

For owners who want the full picture.

  • Everything in Growth
  • AI calling and qualifying
  • CEO dashboard
  • Website enrichment
Contact sales

Enterprise

Contact sales for pricing

For large or multi office teams.

  • Everything in Pro
  • Custom rollout
  • Priority support
Contact sales
//faq

Questions, answered.

Who is EstaMatch for?

Any business that sells through a sales team and works leads through a pipeline.

What can the AI assistant do?

It tells salespeople who to call, adds leads, changes status and books follow ups. Managers see the team pipeline and stuck deals. Owners get business summaries.

Can salespeople see each other's leads?

No. Salespeople see only their own leads. Owners and managers see more, based on their role.

How do AI calls and Gmail outreach work?

The AI agent calls new leads, asks about budget, timeline and intent, and marks them Hot, Warm or Cold. Gmail campaigns send a personal email to every lead on your list from your own address, and replies come back into the pipeline.

Is the Meta ads assistant live?

It is rolling out now. Meta Lead Ads integration is available as a setup add on.

How much does EstaMatch cost?

Pricing depends on your team size and setup. Contact our sales team for a quote.

//demo

See EstaMatch in action.

A three minute tour of the assistant, the pipeline, matching and the owner dashboard.

EstaMatch · Product tour
//get started

See EstaMatch with your own leads.

Book a 30 minute demo. We will show you the assistant, the pipeline and the owner dashboard.